Loyalty - An achievable Target for your Customers
The CRM - Host Management & Promotions module aims to support the relationship “casino-to-customer” based on data related to the customer’s activity.
The CRM module processes the total of available information so that the customer is served in the better way possible and has the feeling of being unique.
Based on knowledge acquired from data processed by the CRM module, the casino will be able to issue coupons, free benefits, and to behave overall in a personalized way to his customers.
In parallel, the casino will have the capability to plan promotion actions (discounts, coupons, visitors groups, benefits etc) and to monitor their effectiveness in real time on basic dimensions (customer, time, cost, income, profit).